Guides
Product videos for software, explained
How to plan, write and publish a demo, promo or launch video for your app: what to say, how long to make it, which sizes each platform wants, what it should cost, and what to watch out for with music and captions. Written for founders and small teams, not video professionals.
- How to make a SaaS demo video, step by stepA step-by-step way to make a demo video of your SaaS: pick the story, capture clean screens, write for the ear, add a voice and captions, then publish every shape.
- How long should a product demo video be?How long a product demo video should be for a landing page, a sales email, social feeds, ads, app stores and Product Hunt, with the platform limits that apply.
- Video sizes for product videos, platform by platformThe shapes and pixel sizes for product videos on YouTube, Shorts, Reels, TikTok, LinkedIn, X, landing pages, Product Hunt and the app stores, in one table.
- How to write a product demo video scriptHow to write a product demo video script: the structure, how many words each screen gets, writing for the ear, a fill-in template and a real script, line by line.
- The Product Hunt launch video: a practical guideWhat makes a good Product Hunt launch video, how long it should run, how to add it (only YouTube links work, never private), and the rest of a launch-day video set.
- How much does a product demo video cost?What a product demo video costs from marketplace freelancers, studios and SaaS agencies, what drives the price, the costs that come later, and cheaper routes.
- Music for product videos, without the licence troubleHow to choose music for a product video: what the licence must cover, why platforms mute or claim songs, how loud music should sit under a voice, and safe options.
- Captions for product videos: a practical guideWhy product videos need captions, burned-in captions versus subtitle files, how to write and time them, and what each platform does with them, in plain words.
Compare
Other ways to make a product video, and when each one is the better choice.
- Screen Studio alternatives for WindowsScreen Studio runs only on macOS. Windows options with automatic zoom and polish (Cap, FocuSee, Tella), and ShotDemo, which starts from screenshots instead.
- A Supademo alternative for when you need a videoSupademo makes interactive, click-through demos. When you need a narrated product video for ads, social feeds and your site instead, here is how ShotDemo compares.
- A HeyGen alternative for product demosHeyGen makes videos with AI presenters. If your demo should show your product's real screens rather than a talking avatar, here is how ShotDemo compares, honestly.
Or skip ahead: make one
Paste your website or drop in screenshots, and see a free preview of your real video before you pay $58.