What HowdyGo is
HowdyGo describes itself, on its home and pricing pages read on 11 November 2026, as product demos for the whole customer journey: interactive demos, sandbox environments (an add-on), collections that gather demos into a hub, and demo videos. You capture your product's HTML with its extension, then edit the captured interface itself: change text and images, blur, hide or remove elements, change scroll positions, highlight sections, add zoom and pan, chapters, branching and webcam bubbles. Howdy AI, its built-in agent, reads your company's context and a captured flow and drafts a whole demo with annotations, chapters and voiceovers, and an MCP server lets AI assistants record new demos.
Its personalisation replaces text in the recorded interface and in annotations with variables, and can fill them from a lead form's answers on the fly; automated brand replacement of logos and company names is on Enterprise. Sharing covers links, embeds, personalised links, password-protected demos, offline demos, a custom domain, email-sized GIFs, WebM videos for LinkedIn and high-resolution MP4. Analytics show impressions, engagement, completions and step-by-step drop-off, list the people and companies engaging, and send data to HubSpot, Salesforce, Attio, Google Analytics and Zapier. The company says it is founder owned, and its plans include hands-on onboarding.
HowdyGo's prices
The pricing page, read on 11 November 2026 with each billing period selected, listed three plans, each with unlimited users and unlimited HTML demos:
- Starter: $159 a month billed yearly ($199 monthly). One collection, Howdy AI, editing of text and images in the captured interface, links and embeds, GIF and video exports, lead capture, webcam bubbles and the MCP server.
- Pro: $399 a month billed yearly ($499 monthly). Unlimited collections, five times the AI use, demo analytics, CRM and analytics integrations, the JavaScript SDK, offline demos, password-protected demos, a custom domain and hands-on onboarding; sandboxes are an add-on.
- Enterprise: a price on request. Single sign-on with SAML and SCIM, custom interactive components and priority on feature requests.
There is no free plan: the first 14 days are a trial.
How the two compare
| HowdyGo | ShotDemo | |
|---|---|---|
| How you pay | $159 or $399 a month, yearly, for the whole team | Once per demo you keep live with every feature, for the whole team |
| Trying it | A 14-day trial | A free plan with no end date: any number of drafts, one live demo with a small badge |
| HTML capture, editing the captured page | Every plan | Every demo made with the extension or from a website |
| Demo analytics | Pro | Every demo; each viewer's journey on a bought one |
| Password protection, offline demos, custom domain | Pro | A bought demo (the domain with the workspace's first) |
| A script for your own site or app | The JS SDK, on Pro | Popup and in-app script, a demo hub, events into your analytics, on every plan |
| Lead form answers filling the demo's words | Yes | Yes: a form's answers fill the demo's variables, as a personal link, the embed or your page do |
| Sandboxes | A paid add-on | Free exploration of the screens, on a bought demo |
| Single sign-on | Enterprise | No |
HowdyGo's column comes from its own pages on 11 November 2026. Check them there before you decide, since plans change.
The captured page, edited
The part HowdyGo leads with is editing what you captured, and ShotDemo's page editor covers the same ground. Open a step's page and type over any words: a customer's name, a total, a date. Switch to Hide and click a banner or a column you do not want shown: it vanishes and keeps its room, so nothing shifts. Remove takes an element out and lets what follows move up. Picture swaps one of the page's images for one of your own. And when the change runs through every screen, ask the AI instead: "use fictional names for the customers" or "show the amounts in euros" rewrites only those words, numbers included, on one page or every page of the demo, and draws each step's picture again so the thumbnails, the video and the store pictures agree.
Those pages translate too: one click puts the demo, its pages' own words included, into any of 32 languages with a voice that speaks it, and viewers see their browser's language.
What a year costs
HowdyGo's price is the same however many people make demos, which suits a big team. A small one pays it all the same. A two-person company that wants analytics, passwords and offline copies is on Pro: $399 a month billed yearly, $4,788 a year. On ShotDemo, those two people buy each demo they keep live, at $12 once: eight demos come to a small fraction of one month of Pro, and nothing more the year after. Without analytics, HowdyGo's Starter is still $1,908 a year.
Where HowdyGo is the better choice
HowdyGo is the better choice when a team wants a founder-led company's hands-on help: its plans include onboarding, and Pro adds reviews of your demo analytics with suggestions. Its sandboxes give prospects a shared environment that links screens by itself, and Enterprise replaces logos and company names automatically and adds single sign-on. Teams whose sales run on HubSpot lead scores built from demo views, or on Attio, will find those connections ready there.
Where ShotDemo is the better choice
ShotDemo suits anyone who wants to try before paying a month, since its free plan never ends, and teams that want analytics, password protection, offline copies and their own domain without a $399 monthly plan. It suits teams that start from more than a browser recording: a website's address on a desktop, laptop, tablet or phone screen, a screen recording or another tool's video export split into steps, or a Figma prototype with its click links. It suits makers who want a video as much as a demo: every published demo exports as a narrated MP4, WebM or GIF, the camera moving to each hotspot, in the shapes the feeds want. And it suits teams who want A/B tests between demos, survey questions in forms, and an AI agent that answers viewers' questions from the demo and your notes, all in the same purchase.
Moving from HowdyGo
Record the flow again with the ShotDemo extension for Chrome: each click becomes a step, each page is kept as HTML, and smart blur marks emails, passwords and card numbers as it goes. Or take HowdyGo's MP4 or WebM export and give it to New demo › Video, which makes one step of each screen and has the AI write the words and place the hotspots. Bring your chapters and lead forms across by hand, publish, and swap the embed codes on your pages when the new demo is live.
Start free: make the demo, publish it and see its numbers. Buy it once, at $12, when you want the badge gone, your team in and every feature above.