What Launch Shots is
Launch Shots' home and pricing pages, read on 11 November 2026, describe an App Store and Play Store screenshot generator with an ASO console. You upload up to ten screenshots or describe your app, and its AI writes a headline for each screen and returns three finished directions over the same words, each with its own palette, typeface, devices and rhythm, all still editable. You can also start from more than 100 templates. Its editor has layers, shadows, backgrounds, a magnifier for a detail of a screenshot, and a "frame extension" that lets one element run across two neighbouring screenshots.
It lists more than 220 device frames, every iPhone 17 colour, iPads, Macs, Apple Watches and Pixels, and 150 3D iPhone mockups at twelve angles. AI localisation translates a set into every store language, right-to-left scripts included. Then it goes past the export: it publishes the screenshots and the listing's words straight to App Store Connect and Google Play, in every locale, checks the stores' character limits, reads the store's own impressions and conversion figures, tracks keyword ranks daily and shows what a change did. An MCP server lets coding agents ask for a set. The site says more than 3,000 builders use it.
How Launch Shots is priced
Its pricing page, read on 11 November 2026, has four ways to pay, and shows the prices in the visitor's own currency (we saw them in rupees), so we do not repeat a figure here:
- Starter: free, with every feature, one full screenshot set to download each month, three AI generations, the ASO console and three languages.
- Top up: credits that never expire, one per set downloaded, generated or published; buying any unlocks fifteen languages.
- Launch Kit: one payment, nothing renews, for fourteen days of unlimited downloads and publishing, fifteen languages and fifty AI generations a month.
- Unlimited: a monthly or yearly subscription that stops counting anything and unlocks all 84 store languages.
How the two compare
| Launch Shots | ShotDemo | |
|---|---|---|
| What it is for | Store screenshot sets and the store listing | Interactive demos, with store and social pictures of their screens |
| Designing a set | AI writes headlines and three directions; 100+ templates | Each screen's own words as its headline, on a background you pick, laid out for each size |
| Devices | 220+ frames, 3D iPhone mockups | A phone, a tablet or a browser window |
| Sizes | Every iOS and Android size, and any custom one | App Store iPhone 6.9-inch and iPad 13-inch, Google Play, square, portrait, landscape, link preview, Product Hunt |
| Languages | AI localisation, up to 84 store languages | Each language the demo is translated into (32 offered), headlines included |
| Publishing to the stores, ASO | Yes: App Store Connect, Google Play, keyword ranks, conversion | No |
| A demo people click through, a video | No | Yes |
| Price | Free, credits, a one-time Launch Kit or a subscription | Pictures free with a small mark; clean with the demo bought, $12 once |
Launch Shots' column comes from its own pages on 11 November 2026; check them there before you decide.
The same screens, used three ways
In ShotDemo you upload your app's screenshots once, in the order a person goes through it. A phone's screens start in a phone frame. Add a hotspot on what to tap and a line of words to each, and you have a demo: a click-through copy of the app that plays on your website, in your docs and in the replies to your users, with a voice and your own call to action at the end. From the Share window, the same screens become pictures: each in its device on your background, its words as the headline, in the store and social sizes you tick, for each language you have translated the demo into, with right-to-left scripts set the right way. And the same demo exports as a narrated video for your website and the feeds, in 9:16, 1:1, 4:5 or 16:9.
When a screen changes in the next release, replace it once in the demo; the demo, its pictures and its video follow.
What it costs
Launch Shots is free for one set a month and paid by credit, by launch or by subscription beyond that. ShotDemo's pictures are free with a small "Made with ShotDemo" mark, one set a day on the free plan, and clean once the demo is bought, at $12 once; that purchase also keeps the demo live for good with every feature, for a team of up to 50 people.
Where Launch Shots is the better choice
Launch Shots is plainly the better tool for App Store optimisation: designed directions with AI-written headlines, templates, a large catalogue of exact device frames and 3D mockups, every store size and custom ones, localisation into all 84 store languages, and publishing straight to App Store Connect and Google Play with the listing's words. Its console reads the store's own numbers and keyword ranks so you can tell whether a change helped. ShotDemo publishes nothing to the stores and has no ASO tools; if the store listing is your main job, start there.
Where ShotDemo is the better choice
ShotDemo suits an app maker who needs more than the store's screenshots from the same screens: a demo that lets people try the app before they install it, on the website and in posts, with lead forms, an AI agent that answers their questions and analytics on how far they went; a video of the app for the feeds and your site; and the pictures, translated, in step with all of it. It also suits a web app's maker, whose screens go into a browser window for the link preview, the Product Hunt gallery and the social posts.
Moving from Launch Shots
Keep your Launch Shots sets for the stores if they serve you. To add a demo, upload the raw screenshots you designed them from to a new ShotDemo demo, in order, give each a hotspot and its words, and publish. Translate it from Settings, Languages, and make its pictures from the Share window when you want them for the web.
Start free: make the demo and its pictures. Buy it once, at $12, for the mark gone and every feature in the demo.