What Supademo does well
Supademo's own site describes several ways to build a demo: capture any web or desktop workflow and turn it into a shareable interactive demo, record your screen and turn the recording into an interactive walkthrough, build interactive HTML copies of your product without code, or turn Figma prototypes into demos. It also offers sandbox demos that look and feel like the real product.
Around those demos it adds what sales and marketing teams need: analytics on engagement, drop-off and conversion for every demo, connections to HubSpot, Salesforce, Intercom, Marketo, Zapier and others, and AI features such as voiceovers, with voice cloning on its higher plans. Demos can also be downloaded as MP4 video or GIF, with settings for how long each step shows, the frame rate and the resolution; its help pages say a video export is capped at 70 steps.
At the end of September 2026 its pricing page listed a free plan for one creator with five interactive demos, a Scale plan at $38 per creator a month billed yearly ($50 monthly), and Business and Growth plans for larger teams from $199 a month billed yearly.
For a team whose buyers want to explore the product before talking to anyone, that is a strong toolkit.
Interactive demo or video?
The two formats answer different moments in a buyer's journey.
An interactive demo asks the viewer to do something: click the next step, choose a path. That suits people who have already decided to look closely, such as a visitor on your pricing page, a prospect sent a link by a salesperson, or a user in onboarding. It rewards attention, and it gives you data about which steps people reached.
A video asks nothing. It plays in a feed, an ad slot, a Product Hunt gallery or the top of a landing page, to people who have not decided anything yet. It can carry a voice, music and captions, and it works where interaction is impossible: no ad network or social feed lets a viewer click through your product inside the post.
So the question is less "which is better" than "where will it be seen". Paid ads, Reels, Shorts, TikTok, LinkedIn posts and YouTube all need video. A self-serve tour on your own website can be either.
How ShotDemo works
ShotDemo starts from screenshots of your product, or just your website's address, which it visits to capture the pages that matter. Its AI describes each screen, then writes a script with a caption and a spoken line per screen, and plans the camera: a slow push toward the feature a line talks about, a pan down a long table. You can change any of it in the Studio, a timeline editor that plays your video as you edit.
Then it renders the finished video: a licensed voice, captions on screen and in a subtitle file, a music bed, a thumbnail, and every shape, 16:9, 9:16, 1:1 and 4:5, each as a full tour and a fifteen-second ad cut. The example on this page was made that way, from nothing but a website address.
You see a free watermarked preview of the real video before you pay, and each finished video costs $58 once, plus tax where it applies, with no subscription and no per-seat pricing.
Where Supademo is the better choice
- You want visitors to click through the product themselves, at their own pace.
- You need analytics per step and leads flowing into your CRM.
- Your sales team sends personalised demos to prospects.
- You want sandbox or HTML copies of the product that behave like the real thing.
- You are building in-app onboarding or help-centre walkthroughs people follow step by step.
None of these are things ShotDemo does. It makes video files; it does not host demos, capture leads or track clicks.
Where ShotDemo is the better choice
- You need a video for ads, social feeds and YouTube, where nothing can be clicked.
- You need tall 9:16 and square versions laid out for Reels, Shorts and feeds, as well as the wide one.
- You want camera moves, captions and music that make it feel like a produced video rather than a slideshow of steps.
- You make videos now and then, and would rather pay for each one than keep a monthly seat.
- You have no product to click through yet, only screens or a website, and still need a demo.
At a glance
| Supademo | ShotDemo | |
|---|---|---|
| What you make | Interactive click-through demos; video and GIF exports | Narrated product videos |
| Where it is seen best | Your website, sales emails, onboarding | Ads, social feeds, YouTube, Product Hunt, your website |
| Starts from | Capturing a workflow, a recording, HTML or Figma | Screenshots, or your website's address |
| Video files | MP4 or GIF export: step length, frame rate, 720p to 4K | 16:9, 9:16, 1:1 and 4:5, each as a full tour and a 15-second ad |
| Voice | AI voiceovers | 24 licensed voices, with a pronunciation list |
| Analytics and CRM | Yes | No |
| Price, end of September 2026 | Free plan; from $38 per creator a month billed yearly | $58 per video plus tax where it applies; free preview |
Prices change; each company's pricing page is the one to trust.
Using both
Plenty of teams would benefit from both formats, used where each is strongest. A short ShotDemo video on the home page, in ads and on social media brings in people who have never heard of you. An interactive demo on the pricing or "see it in action" page lets the interested ones explore. The same screenshots can feed both, since both start from what your product looks like.
If you are deciding which to make first, ask where your next hundred visitors will come from. If the answer is feeds, ads or a launch, start with a video; our guide to making a SaaS demo video covers the whole job, and the examples show finished ones. If they already arrive on your site and hesitate before signing up, an interactive demo may be the better first step.