What Navattic is
Navattic describes its product as interactive demos, demo automation and AI agents that give prospects "a modern buying experience". From its home page and pricing page, read on 11 November 2026: you capture your product as HTML (or use media), and its Copilot drafts the demo, writes the tooltips and applies your brand. Demos go on your website, in ads and emails, inside your product, and in front of an audience at a conference. For sales teams, Launchpad lets a rep send a demo matched to a prospect's interest from Gmail, Outlook, Salesforce, Outreach or Salesloft, and get an alert when the prospect opens it and when they share it with colleagues. Navattic Agents hold conversations with visitors, answer questions and show parts of a demo; they are priced by the number of conversations and agents. The site also mentions an offline mode for events where the Wi-Fi cannot be trusted, and an MCP server for AI tools.
Navattic's plans
Its pricing page, read on 11 November 2026, listed four plans and no prices for the paid ones:
- Starter: free, one seat and one demo (HTML or media), with unlimited views, basic analytics and the default theme.
- Base: billed yearly, five seats, unlimited HTML demos, premium AI voiceovers, AI avatars (100 minutes), integrations including Salesforce and Marketo, account identification, A/B testing, pipeline impact and a dedicated success manager.
- Growth: billed yearly, ten seats, adding sales integrations (Gong, Salesloft, Outreach, Gmail, Outlook and others), alerts, sandbox demos, demo translation, custom domains, teams, and single sign-on with directory sync.
- Enterprise: custom pricing, adding offline demos, translation of HTML captures, custom permissions, audit logs and professional services.
A startup plan is offered to bootstrapped and seed-stage teams of 30 people or fewer, again with the price on request.
How the two compare
| Navattic | ShotDemo | |
|---|---|---|
| How you pay | Yearly plans; no price shown for the paid ones | $12 once per demo, by card, shown on the pricing page |
| Free plan | One seat, one demo | One person, any number of drafts, one live demo with a small badge |
| People | Five seats on Base, ten on Growth | Up to 50 people at no cost, once the workspace has bought a demo |
| Translation | Growth; HTML captures on Enterprise | Every plan, the words on HTML pages included, each language with its own voice |
| Offline demos | Enterprise | A bought demo |
| Your own domain | Growth | Comes with the workspace's first bought demo |
| Viewers exploring freely | Sandbox demos, Growth | Free exploration, on a bought demo |
| AI that answers viewers | Navattic Agents, priced by conversations | The AI agent of a bought demo, up to 300 questions a month |
| Video of the demo | A GIF to share in emails and posts, per its home page | MP4 and GIF made by ShotDemo's video engine, narrated, in four shapes |
| A/B tests | Base and up | Every workspace, between live demos |
| Account identification | Base and up | No: ShotDemo keeps no IP address |
| Single sign-on | Growth and up | No |
The Navattic column comes from its own pages on 11 November 2026. Plans change: check them there before you decide.
A price you can see
The first difference is simple to state. Navattic's pricing page shows no price for its Base or Growth plan, and both are billed for a year at a time. ShotDemo's price is on its pricing page: free to try, with one demo live and a small badge, and $12 once to make a demo yours for good, with no badge and every feature. No tax is added, paying in US dollars costs exactly $12, nothing renews, and the people in your workspace cost nothing. A team can buy its first demo the day it needs one and its tenth a year later.
What ShotDemo does with a demo
You make a demo by clicking through your product with the ShotDemo extension for Chrome, by giving ShotDemo your website's address, or by uploading screenshots in the order you click. Each step gets a hotspot with your words, and the AI can write the first draft of every step. Pages captured from a website or by the extension are kept as HTML, so they stay sharp and their words can be edited and translated without capturing again. A voice reads each step; blurs and covers are burnt into the picture viewers get; chapters between the steps hold a welcome, a lead form, a booking calendar or a password.
You share it as a link, an embed, a popup from any button, or inside your app with a few lines of script; several demos can share one page as a showcase. Presenter mode keeps your notes, the next step and a timer in front of you while the audience sees only the demo. Analytics show views, completion and where people stopped, and an A/B test puts two to four demos behind one link and one embed code to see which one more people finish, sign up from or click through. A bought demo adds an email to the teammate who made a personal link when its person opens the demo, each viewer's journey, lead forms passed to HubSpot, Salesforce, Slack or a webhook, links made for one person, free exploration, the AI agent, a SCORM package, the written guide and the offline copy: a folder that plays from a laptop with no internet, which suits the same trade show booths Navattic's offline mode is for.
Where Navattic is the better choice
Navattic is the better choice for a revenue team that wants demos woven into its sales process: reps sending interest-based demos from their inbox and CRM, alerts when a prospect's colleagues engage too, account identification, pipeline and win-rate figures in Salesforce, and AI agents that qualify visitors in conversation. It has single sign-on, directory sync, audit logs and professional services, none of which ShotDemo offers. A company already buying software on yearly contracts may find that natural.
Where ShotDemo is the better choice
ShotDemo suits founders, small marketing teams and agencies who want to see the price before they start, pay with a card, and keep a demo live without a yearly contract. It suits teams who need translation or an offline copy without an enterprise plan, and anyone who wants each demo as a narrated video as well: the camera moves to each hotspot and the pointer clicks, with captions, in 16:9, 9:16, 1:1 or 4:5. The video at the top of this page is ShotDemo's own tour, exported that way.
Moving from Navattic
The quickest way across is to record the flow again: click through your product once with the ShotDemo extension and every click becomes a step, with its picture, its hotspot and a first line of words, and each page kept as HTML. A screen recording of the flow works too: New demo › Video makes one step of each screen and has the AI write the words. Then bring over your chapters and your form, publish, and swap the embed on your pages. Keep your Navattic plan until the new embeds are in place.
Start free: build the demo, publish it and read its analytics. Buy it once when you want the badge gone, your team in or the paid features.