What SmartCue is
SmartCue's home and pricing pages, read on 11 November 2026, promise interactive demos made in six minutes, not six weeks: record with its Chrome extension, then personalise with pan and zoom, callouts, blur and AI voiceover, share on the web, by link or exported as a PDF, a GIF or a video, and read AI-powered analytics of views, drop-offs, time and engagement. Its use cases include website calls to action, feature launches, demos inside blog posts, A/B tests of demo versions and showcase pages made to be found by search engines. The site says more than 400 companies use it, with over 10,000 demos published and some 200,000 leads generated.
SmartCue's prices
The pricing page, read on 11 November 2026 with each billing period selected, listed:
- Essential: $99 per user a year ($10 per user a month billed monthly). 1,000 views a month, 500 AI credits, basic gating and analytics, public links only, PDF, GIF and video exports, chapters and callouts, blur and zoom, SEO showcases, folders and tags, lead capture and HubSpot.
- Growth: $300 per user a year ($30 a month monthly). Unlimited views, 1,000 AI credits, advanced gating and analytics, private links, a showcase hub, audit logs, a custom domain, link expiry and roles (admin, editor, viewer). An API and webhooks are marked "coming soon".
- Enterprise: a custom price from ten users, with 10,000 AI credits, AI-powered analytics (coming soon), dedicated support and onboarding.
It offers a free trial without a card. Its own table compares five users' cost with Supademo, Navattic, Walnut and Reprise, and notes that the packages are not feature-equivalent.
How the two compare
| SmartCue | ShotDemo | |
|---|---|---|
| How you pay | Per user, every month or year | Once per demo you keep live with every feature |
| Views | 1,000 a month on Essential, unlimited on Growth | Never limited |
| AI | Credits by plan | Daily allowances per person, and an AI agent for viewers in a bought demo |
| Private and expiring links, custom domain | Growth | A bought demo (the domain with the workspace's first) |
| An API and webhooks | Coming soon | Today: a REST API, an MCP server and signed webhooks |
| A/B tests | Among its use cases | Every workspace, between live demos |
| Showcases | SEO showcases; a hub on Growth | Showcases on every plan, as a list, checklist, gallery or paths, and a hub for your site |
| Audit logs | Growth | No |
| Exports | PDF, GIF, video | A guide to print as PDF, MP4, WebM, GIF, pictures, an offline copy, SCORM |
SmartCue's column comes from its own pages on 11 November 2026. Plans change: check them there before you decide.
What ShotDemo adds to a small team's demo
The places where SmartCue's Essential plan draws its lines are where ShotDemo's single purchase reaches furthest. Views are never capped, so a demo on a busy page costs the same as one on a quiet page. Links can be private: a password in front of part of the demo, links made for one person that greet them by name and can end on a date, and an email to the teammate who made the link when its person opens the demo and when they finish it. The REST API, the MCP server for assistants such as Claude Code and Cursor, and signed webhooks to your own address, Slack, HubSpot or Salesforce work today.
ShotDemo also tests and listens. An A/B test sends viewers of one link to two to four live demos and says which one more people finish, sign up from or click through, once each has had thirty views. A form can ask choice questions with buttons, and the demo's analytics show how viewers answered. An AI agent answers viewers' questions from the demo's own words, read aloud if they like, and the questions it could not answer are listed so you know what to add.
What a year costs
SmartCue is one of the cheapest per user: five people on Essential pay $495 a year. The questions are views and features. A demo on a homepage soon passes 1,000 views a month, which moves the five to Growth at $1,500 a year, and private links, expiry and a custom domain are on Growth too. On ShotDemo the five are free once the workspace has bought a demo, every demo they keep live is $12 once with no view limit, and the second year costs nothing for the demos already bought. A team that publishes forty demos to tiny audiences may still find SmartCue's Essential cheaper; a team with a handful of busy demos will not.
Where SmartCue is the better choice
SmartCue is the better choice for a team that needs audit logs of who changed what, or wants many demos for many people at a low per-user price and few viewers on each. Its showcase pages are built to be found by search engines, and its comparison and ROI calculators help a buyer make the case inside a company. Teams that already plan their pipeline in HubSpot and only need a light demo tool may simply be well served there.
Where ShotDemo is the better choice
ShotDemo suits demos that many people watch, teams that need an API or webhooks now, and anyone who wants private and expiring links, a custom domain, A/B tests and an AI agent without moving up a plan. It suits makers who start from more than a recording: screenshots, a website's address on four screen sizes, a screen recording or another tool's video, or a Figma prototype. And it suits founders who want the demo as a video too: every published demo exports as a narrated MP4, WebM or GIF with the camera moving to each hotspot, and as store and social pictures of each screen in a phone, a tablet or a browser window.
Moving from SmartCue
SmartCue exports video; hand it to New demo › Video and ShotDemo makes one step of each screen, then the AI writes the words and puts the hotspots on what to click. Or record the flow again with the ShotDemo extension for Chrome, which keeps each page as HTML you can edit. Rebuild your gates as a lead form or a password chapter, publish, and change the embeds on your pages.
Start free: build the demo, publish it and see its numbers. Buy it once, at $12, when you want the badge gone and every feature above.