What Guideflow is
Guideflow calls itself a demo automation platform. Its home and pricing pages, read on 11 November 2026, describe five products: interactive demos made from screenshots, mobile demos built for phone apps, HTML demos and clickable sandboxes copied from your product's own code, a Demo Center that gathers demos in one branded hub, and Live Demo, a clone of your product filled with emulated data for sales calls. You capture with a Chrome extension, a Mac or Windows app or a Figma plugin, including several tabs at once and with the browser window resized before you start.
The editor its pricing page lists is long: hotspots, walkthroughs and spotlights, popups and chapters, branching and choose-your-own journeys, blur and hiding of sensitive parts, voiceover, webcam recording, subtitles, forms, surveys and checklists, A/B testing, variables, versioning, an assets library and presenter notes. HTML demos add editing of text, numbers, pictures and charts, find and replace, a bulk style editor and automatic links between screens. Its AI writes content, translates, voices, reveals the companies of visitors, and on the top plans makes video avatars and fake datasets. Analytics cover sessions, devices, real-time alerts and returning visitors, with exports and webhooks, and the integrations run from HubSpot and Salesforce to Pipedrive, Zoho, Marketo, Mixpanel and Segment. The site says more than 500,000 guideflows have been created.
Guideflow's prices
The pricing page, read on 11 November 2026 with each billing period selected, listed:
- Free: five guideflows, one team member, screenshot and mobile demos, unlimited viewers, seven days of analytics and Guideflow's watermark.
- Solo: $35 a month billed yearly ($40 monthly) for one member, and $35 for each extra user. Unlimited guideflows, advanced analytics, AI content and translation, video and GIF exports, blurring, lead forms and surveys, visitor identification and the Guideflow MCP.
- Growth: $499 a month billed yearly ($599 monthly) with ten members, then $50 a user. It adds HTML demos and HTML capture, AI personalisation, editing of text, pictures and graphs, a demo library, advanced branching and a dedicated success manager.
- Advanced: $1,499 a month billed yearly ($1,799 monthly). Sandbox demos, auto-linking, offline demos, presenter notes, a custom domain and team training, with the Demo Center as an add-on.
- Enterprise: shown at $2,999 a month. The Demo Center, Live Demo as an add-on, the AI dataset generator and professional services.
How the two compare
| Guideflow | ShotDemo | |
|---|---|---|
| How you pay | A monthly plan per tier, plus each user beyond those included | Once per demo you keep live with every feature |
| Free plan | Five guideflows, one member, seven days of analytics | One person, any number of drafts, one live demo with a small badge |
| HTML pages, editing their words and pictures | Growth ($499 a month) and up | Every demo made from a website or with the extension |
| A mobile app in a phone frame | Mobile demos | A phone or tablet frame on any demo |
| Offline copies, custom domain, presenter notes | Advanced ($1,499 a month) and up | A bought demo (presenter mode on every demo) |
| A/B tests, surveys, find and replace, an asset library | Listed in its editor | Every workspace (a test compares demos that are live, so it starts with a bought one) |
| Editing together | Live presence | Who else has the demo open, their changes in yours within seconds |
| Capture | Chrome extension, Mac and Windows apps, Figma plugin | Chrome extension, screenshots, a website's address on four screen sizes, a video, a Figma prototype |
| Video avatars, product clones with fake data | Yes, on its top plans | No |
| Company reveal for anonymous visitors | Yes | No: ShotDemo keeps no IP address |
| Single sign-on, SOC 2 Type II | Yes | No |
Guideflow's column comes from its own pages on 11 November 2026. Plans and prices change: check them there before you decide.
What ShotDemo puts in every demo
The line between free and paid in ShotDemo is drawn per demo, not per feature tier. A demo you are trying out is free and live with a small badge; a demo you buy has everything ShotDemo does, at $12 once. Much of what Guideflow keeps for its Growth and Advanced plans is in that one purchase, and some of it is free:
- Captured pages you can change. Record a flow with the ShotDemo extension for Chrome, or give ShotDemo your website's address, and each page is kept as HTML beside its screenshot. In the page editor you type over any words, hide a part (it keeps its room), remove one, or drop in a picture of your own; or you tell the AI what to change, such as fictional names or amounts in euros, on one page or every page of the demo.
- Tests and questions. An A/B test puts two to four live demos behind one link and one embed code, sends each viewer to one of them by the split you set, and weighs finishes, leads or call-to-action clicks against the first. A form can ask choice questions as buttons, and the demo's analytics count every answer.
- The workshop. Find and replace runs through every hotspot, chapter, button, form field and spoken line, and the translations if you like, in one undoable change. The media library holds every picture, video and sound you uploaded. When a teammate opens the same demo, you see them and their edits arrive in your editor within seconds.
- The rest of the platform. Branching, chapters with forms, calendars and passwords, voices from Microsoft Azure in 32 languages, free exploration of the screens, an AI agent that answers viewers' questions from the demo and your notes, showcases with paths, presenter mode, version history, an API and an MCP server.
What a year costs
Take a startup with four people making demos who want HTML pages they can edit and personalise. On Guideflow that is the Growth plan, $499 a month billed yearly: $5,988 a year, every year. On ShotDemo the same team buys each demo it keeps live once: twelve demos at $12 each, and nothing in the second year for those twelve. A single founder on Guideflow's Solo plan pays $420 a year at the yearly rate, without HTML demos; in ShotDemo the founder pays per demo and has the pages.
Where Guideflow's price buys what ShotDemo does not make (a cloned product with generated data, visitor reveal, video avatars), the comparison stops being like for like, and the next section says so.
Where Guideflow is the better choice
Guideflow is the better choice for a team that needs Live Demo, a working clone of the product with emulated data for live sales calls, or an AI dataset generator to fill demos with believable records. It records desktop software with its Mac and Windows apps, which ShotDemo does not (ShotDemo records a window or the screen as a video step instead). Its analytics identify the companies behind anonymous visitors and track returning ones, and its AI makes video avatars, which ShotDemo leaves out on purpose. Teams that need single sign-on, SOC 2 Type II or native connections to Pipedrive, Zoho, Marketo or Mixpanel will find them there.
Where ShotDemo is the better choice
ShotDemo suits a team that wants HTML pages, tests and translations without a $499 monthly plan, and a team with more people than demos, since nobody is a paid seat. It suits makers of mobile apps who want their phone screenshots shown in a phone, then the same screens as App Store and Google Play pictures in every language of the demo, from the Share window. It suits anyone who wants the demo as a real video too: every published demo exports as a narrated MP4, WebM or GIF in four shapes, with the camera moving to each hotspot.
Moving from Guideflow
Guideflow lists video and GIF exports among its features, and that video is the shortest way across: in ShotDemo, New demo › Video takes it and makes one step of each screen, then the AI writes the words and puts each hotspot on what to click. A Figma prototype comes across from its link, every frame a step and every click link a hotspot. Or record the flow again with the extension, which keeps each page as HTML. Bring your chapters and forms across by hand, and keep the Guideflow embeds on your pages until the ShotDemo ones replace them.
Start free: build the demo, publish it, watch its numbers. Buy it once, at $12, when you want the badge gone, your team in or every feature above.