What Arcade is today
Arcade now sells two products. Its home page, read on 11 November 2026, leads with AI video: you capture your screen and camera, and its AI builds a product video around your brand, which you then edit by asking or by hand. It says more than 37,000 teams use it. Interactive demos, the product this page compares, have their own pricing page, and the AI video plans are bought separately: a demo plan does not include video credits, and a video plan does not include the paid demo features.
For interactive demos, the same pages list three ways to record: a Chrome extension, a desktop app for Mac and Windows that captures several apps at once, and a Figma plugin that turns designs into demos; you can also upload media, and capture HTML on the Enterprise plan. The editor covers hotspots and callouts, chapters, AI-written copy, AI voiceovers, camera recording, background music, blur on images and video, pan and zoom, autoplay, video editing, branching, buttons that lead somewhere, custom variables, forms and AI translations. Demos are shared as a link or an iframe embed, exported as GIF and MP4, or turned into step-by-step guides. Its analytics include an "Audience Reveal" feature, and it lists a native Salesforce integration and an MCP server for AI tools.
Arcade's prices
The interactive demo pricing page, read on 11 November 2026, listed:
- Free: one seat, unlimited AI demos, AI voiceovers, and one published demo with unlimited views.
- Growth: $50 per seat a month, or $42.50 billed yearly, for up to ten people. It adds unlimited published demos, branching, buttons and forms, AI translations, MP4 and GIF exports, your own branding, a landing page, integrations and a shared workspace. Each extra seat is $50 a month.
- Enterprise: a price on request. It adds HTML capture, custom share links, collections of demos, offline access, version history, custom domains, single sign-on, roles, several teams and a dedicated success manager.
The AI video plans are separate again: a free plan with 250 credits once, and Pro from $49 a month billed yearly, priced in credits per video.
How the two compare
| Arcade (interactive demos) | ShotDemo | |
|---|---|---|
| How you pay | Per seat, every month or year, to publish more than one demo | Once per demo you keep live with every feature |
| Free plan | One seat, one published demo | One person, any number of drafts, one live demo with a small badge |
| People | Up to ten seats on Growth, each one paid | Up to 50 people at no cost, once the workspace has bought a demo |
| Pages kept as HTML | Enterprise | Every demo made from a website or with the extension |
| Version history | Enterprise | Every demo keeps its last 50 publishes |
| Offline | "Offline access" on Enterprise | A bought demo downloads as a folder that plays without ShotDemo |
| Your own domain | Enterprise | Comes with the workspace's first bought demo |
| Collections of demos | Enterprise | Showcases on every plan |
| Recording | Chrome extension, desktop app, Figma plugin | Chrome extension, screenshots, a website's address on four screen sizes, a video split into steps, a Figma prototype's link, screen recording in the editor |
| A/B tests | Not listed for demos | Every workspace, between live demos |
| Video | MP4 and GIF on Growth; AI video is a separate product | MP4 and GIF of every published demo, made by ShotDemo's video engine |
| Single sign-on | Enterprise | No |
The figures in the Arcade column come from its own pages on 11 November 2026. Plans change: check them there before you decide.
What ShotDemo gives every demo
The difference that matters most is where the line between free and paid falls. In ShotDemo a feature is not saved for a bigger plan: a demo is either free, live with a badge while you try things, or bought, with everything. Several things Arcade keeps for Enterprise come with every ShotDemo demo:
- Pages as HTML. Record with the ShotDemo extension for Chrome or start from your website's address, and each page is kept as HTML beside its screenshot: sharp on any screen, with its words editable in the editor and translated with the rest.
- Versions. You work on a draft while viewers see what you published, and the last 50 publishes stay, so an older one can be restored.
- Showcases. Several demos on one page, as a list, a checklist, a gallery or paths that ask the viewer a question first, on your site or inside your app.
A bought demo then adds the rest: no badge, lead forms with survey questions, password protection, links made for one person, free exploration of its screens, an AI agent that answers viewers' questions from the demo and your notes (up to 300 a month), the offline copy, a SCORM package, the written guide and clean full-HD video. The first demo a workspace buys also lets your team in and gives the workspace its own domain.
Every workspace also has A/B tests between its live demos, a media library, find and replace across a demo's words, and editing together: teammates in the same demo see each other and get each other's changes within seconds. A phone's screens play in a phone frame, and the Share window makes App Store, Google Play and social pictures of every screen, in each language of the demo.
What a year costs
Take two people who each make demos, with eight demos live by the end of the year. On Arcade's Growth plan billed yearly that is two seats at $42.50 a month: $1020 for the year, and the same again every year the demos stay up. On ShotDemo the same eight demos are bought once each, at $12 a demo, and they stay live in the years after with nothing more to pay. A team that rebuilds its demos every quarter, or keeps only one or two live, will see a smaller gap; a team with more people than demos will see a larger one.
Where Arcade is the better choice
Arcade is the better choice if you record across several desktop apps at once with its desktop app, if you want to build demos inside Figma with its plugin rather than import a prototype from its link, or if you want AI-made product videos as well as demos from one company. Its Enterprise plan has single sign-on, which ShotDemo does not offer, and its Audience Reveal and native Salesforce integration suit teams whose sales process runs on that data. A team that already builds in Arcade every week, and budgets per seat, may simply stay.
Where ShotDemo is the better choice
ShotDemo suits a founder or a small team that wants a few strong demos without a monthly bill, and teams with more people than demos. It suits anyone who wants HTML pages, version history, showcases or an offline copy without an Enterprise contract, and anyone who wants a demo started from nothing but a website address. Every published demo also exports as a narrated video: the camera moves to each hotspot and the pointer clicks, with captions, in the shapes ads and feeds need. The video at the top of this page is one: ShotDemo's own tour, made in ShotDemo from its own screens.
Moving from Arcade
Arcade's pricing page lists exports to GIF and MP4 and step-by-step guides. Give its MP4 to New demo › Video and ShotDemo makes one step of each screen, then the AI writes each step's words and puts its hotspot on what to click. Or record the flow again: install the ShotDemo extension, click through your product once, and each click becomes a step with its picture, its hotspot and a first line of words. Screenshots you already have work too, and a Figma prototype comes across from its link. Then bring across your words, your chapters and your form, and keep your Arcade plan until the new embeds are on your pages.
Start free: build the demo, publish it and watch its analytics. Buy it once, at $12, when you want the badge gone, your team in or the features above.