What Storylane is
Storylane calls itself a buyer experience platform. According to its home page and plans page, read on 11 November 2026, it makes interactive demos from screenshots and videos or as HTML copies of your product, sandbox demos that let a buyer use a full replica with realistic data, and Hubs: deal rooms that gather demos, PDFs, videos and embeds behind one link for a buyer to forward inside their company. It also sells RepX, AI agents for your website that answer product questions and book meetings, from $2000 a month as a product of its own. The plans list a Chrome extension with multi-tab capture, a desktop app for Mac and Windows, a Figma plugin, AI voiceovers and video avatars, personalisation of names, logos and currencies, A/B tests, an MCP server for Claude and ChatGPT, and integrations from HubSpot and Salesforce to Gong and Outreach. The site says more than 5,000 teams use it.
Storylane's prices
Its plans page, read on 11 November 2026, listed for the Demo Suite (yearly prices, which are 20% below monthly):
- Free: one seat, one demo live at a time, 200 AI credits a month, lead capture and basic analytics.
- Starter: $40 a month billed yearly ($50 monthly) for one seat, and $40 for each extra seat. Unlimited published demos, 1,000 AI credits, comments, alerts, HubSpot and Zapier, your own branding, and visitor identification for 250 visitors a month.
- Growth: $500 a month billed yearly ($625 monthly) for five seats, and $100 for each extra one. HTML demos and the HTML editor, personalisation, A/B testing, offline demos, more integrations, custom lead forms; Hubs are a paid add-on.
- Premium: $1200 a month billed yearly ($1500 monthly) for ten seats. Hubs, multi-language demos, presenter demos with notes for live calls, Salesforce, a white-label demo address and single sign-on.
- Enterprise: a price on request. Sandbox demos, private demo links and the API.
The number of people who watch your demos does not change the price, it says.
How the two compare
| Storylane | ShotDemo | |
|---|---|---|
| How you pay | A monthly plan, plus seats beyond those included | Once per demo you keep live with every feature |
| Free plan | One seat, one live demo, 200 AI credits a month | One person, any number of drafts, one live demo with a small badge |
| HTML pages | Growth and up | Every demo made from a website or with the extension |
| Translations | Premium and up | Every plan: 32 languages, each with its own voice |
| Presenter mode | Premium and up | Every demo |
| Offline demos | Growth and up | A bought demo |
| Demos gathered on one page | Hubs, on Premium or as a Growth add-on | Showcases, on every plan |
| Viewers exploring freely | Sandbox demos, listed under Enterprise | Free exploration, on a bought demo |
| An API for scripts | Enterprise | Every workspace, with an MCP server for AI assistants |
| A/B tests | Growth and up | Every workspace, between live demos |
| Visitor identification | Starter and up | No: ShotDemo keeps no IP address |
| A demo from a Figma prototype | A Figma plugin | An import from the file's link |
| Single sign-on | Premium and up | No |
The Storylane column comes from its own pages on 11 November 2026. Plans change: check them there before you decide.
Where the money goes
The gap is widest for small teams that want the features in the middle of the table. Say three people make demos and want them as HTML pages with offline copies for events. On Storylane that is the Growth plan: $500 a month billed yearly, $6000 a year, every year. On ShotDemo every demo made from a website or with the extension keeps its pages as HTML from the first draft, and the offline copy comes with buying the demo: ten demos bought once each, at $12 a demo, cost nothing more the year after. Even Storylane's Starter plan, which has no HTML demos, comes to $1440 a year for those three people at $40 a seat a month.
Where Storylane's price buys something ShotDemo does not have (deal rooms, identification of the companies behind your visitors, a sales team's integrations), the comparison is no longer like for like, and the section below says so.
What ShotDemo does in one place
A ShotDemo demo is built from screenshots, from your website's address, or with the ShotDemo extension for Chrome, which turns each click into a step. Each step gets hotspots that can branch, a voice from Microsoft Azure or your own recording, and a blur that is burnt into the picture viewers receive. Chapters between steps hold a welcome, a lead form, a calendar or a password. Pages captured as HTML stay sharp on any screen, and their words can be changed and translated in the editor. Showcases put several demos on one page, as a list, a checklist, a gallery, or paths that ask the viewer a question first. Presenter mode shows your notes, the next step and a timer while a second window shows the audience only the demo. Every published demo exports as a narrated MP4, WebM or GIF, with the camera moving to each hotspot, and as App Store, Google Play and social pictures of each screen. Analytics show views, completion and the step where people stopped, and an A/B test puts two to four demos behind one link to see which does better; a bought demo adds each viewer's journey, lead forms with survey questions sent on to HubSpot, Salesforce, Slack or a webhook, an email when the person a link was made for opens it, and an AI agent that answers viewers' questions from the demo and your notes.
Since November 2026 a demo can also start from a screen recording or another tool's video, one step per screen, or from a Figma prototype with its click links; a website is captured as a desktop, a laptop, a tablet or a phone sees it, and a phone's screens play in a phone frame. Teammates editing the same demo see each other and get each other's changes within seconds, and captured pages can have parts hidden or replaced, or their data changed by the AI.
Where Storylane is the better choice
Storylane is the better choice for a sales organisation that wants more than demos: deal rooms a buyer can pass around with documents and pricing, sandbox environments for hands-on evaluations, identification of the companies behind demo visitors, alerts to sellers in Teams, and pipeline figures tied to the CRM. It has single sign-on, SOC 2 Type II and a long list of native integrations, including Marketo, Pardot, Gong and Outreach. Teams with that budget and those needs will find more of it there than in ShotDemo.
Where ShotDemo is the better choice
ShotDemo suits founders, small marketing teams and agencies who want a few good demos, translated, presented and kept offline when needed, without a plan that grows every year. It suits teams with more people than demos, since up to 50 people join a workspace at no cost once it has bought a demo. And it suits anyone who wants the demo as a video too: the export is made by the same engine that ShotDemo used to make product videos before it made demos. The video at the top of this page is one such export.
Moving from Storylane
Storylane's plans list exports as GIF, video, PDF, document and Markdown. Give its video to New demo › Video and ShotDemo makes one step of each screen, then the AI writes the words and puts each hotspot on what to click. To keep the pages as HTML, record the flow again with the ShotDemo extension, which makes a step of every click; a design in Figma comes across from the file's link. Then copy over your words and add your chapters and form. Keep your Storylane plan until the new embeds are on your pages.
Start free: build the demo, publish it and look at its numbers. Buy it once, at $12, when you want the badge gone, your team in, or the paid features.